#318 From Mars to Earth: Transforming Business for the Better – with Jay Jakub

My guest this week, Jay Jakub, started his professional journey as a strategist for Mars, Inc., where for 14 years, he navigated the corridors of the global headquarters. 

As part of the chief economist’s team, he worked with Mars’ internal think tank with a groundbreaking idea: the “Economics of Mutuality.”

The idea? That by investing in social, natural and human capital, you can increase your returns on financial capital. 

It erases the idea that investments outside the four walls of the business need to be traded off against profit. His work proves that it’s possible to achieve win-win-win-win’s.

We discuss:

• The four types of capital
• Chewing gum for good
• Improving DIY sales by getting homeowners to trust handymen
• Measuring Natural Capital
• How Stakeholder Capitalism can appeal to the Left and the Right

Links:
The Economics Of Mutuality Alliance
Jay’s LinkedIn Profile
Completing Capitalism – The Book

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